The Southern Forests & Valleys region is located in the heart of Australia’s South West, and stretches from Balingup to Walpole, Nannup to Boyup Brook and encompasses Bridgetown, Pemberton, Greenbushes, Manjimup and Northcliffe.

The Southern Forests & Valleys region is undiscovered. We have unique nature and amazing adventure, we have an abundance of art, heritage and culture, and we are the food bowl of the South West. Our region is home to some of the most beautiful natural landscapes and charming small towns. Our region is a world away from the everyday.

The Warren Blackwood Alliance of Councils (WBAC) is a voluntary regional organisation of Councils representing the Shires of Bridgetown-Greenbushes, Boyup Brook, Donnybrook Balingup, Manjimup and Nannup.

The WBAC exists to help develop a prosperous and sustainable region in the Warren Blackwood and to improve the quality of life for residents in the area. The WBAC acts as an advocacy group by supporting or undertaking significant projects relating to promoting economic development and diversity, and encouraging regional population growth.

Over the past 22 years the WBAC has established, progressed and executed many projects for the member local governments. Our priorities and future plans are embedded within the Warren Blackwood Sub-Regional Growth Plan.

Since 2013 the WBAC has led the progression of a collective tourism brand to undertake marketing for the region. Today, the Southern Forests & Valley tourism brand is a project of the WBAC.

The primary objectives of the Southern Forests & Valleys tourism brand is to showcase, promote and highlight the region’s tourism operators, attractions, events, and trails to increase visitation to the Southern Forests & Valleys region.

By delivering strategic tourism leadership across the Southern Forests & Valleys region, the brand is working to ensure that visitors have the best possible experience and that the region continues to thrive. Together with stakeholders, the Southern Forests & Valleys aims to grow the visitor economy through leadership, promotion, and development. By building the region’s image, driving visitation, and boosting the economy, the brand is working to create a sustainable future for the region.

The Southern Forests & Valleys tourism region is home to a diverse range of natural and cultural attractions, and the brand is working to ensure that these are showcased and promoted effectively. By doing so, the brand is helping to generate economic growth and employment opportunities for the region’s communities.

Tourism is a vital industry that has the power to transform regions and contribute significantly to their economic, social, and cultural development.

The Southern Forests & Valleys tourism brand has the opportunity to be a driving force for regional growth and sustainability.

The Southern Forests & Valleys tourism brand has a clear mission to deliver strategic tourism leadership, guide the development of the visitor experience, support the development of industry capacity, and grow customer awareness of the region’s tourism offering.

The aim is for the Southern Forests & Valleys region to be recognised as a highly desirable visitor destination, with a prosperous and sustainable tourism industry contributing to the region’s sustainable future.